Background
NUmedia is a modern media agency run by NU students to discover and capture existing content across the University and to develop innovative strategies to expand our reach.
Our Value
Diversity
Enrich students' lives by expanding the reach of their campus activities through the Numedia platform
Openness
We are free to make deletions and changes to the content.
Discovery
We can design in various aspects such as the style of the content. What's more, we can also do CSS customization for the content.
Design Process
User Research
User Interview
Our main target audience for interviews is students, and the Numedia platform is aimed at a student population in the future. By creating access questions to allow users to respond in a targeted manner
Interview question
We established the initial user research questions in the pre-study phase of the user study.
Analysis
Pain Point
Lack of Connections within the community
Living in a Fast-Paced Society
Time to Integrate better with Technology
Minimum Viable Product (MVP)
Logo Design
Final Logo
Inspired by the Northeastern School logo, we decided to use the "N" and "M" of NUmedia as the main elements of the logo, which in turn represents Northeastern and Media.
Lo-Fi Wireframe
After we collected the user interview data, we conceptually built a wireframe diagram of Numedia based on a combination of Numedia's values.
Homepage
About us
Final Design
Style Guide
Homepage
About us
Conclusion
I learned how to take a product from a concept to a real product through this project. More importantly, I systematically understood and participated in the whole process to witness our results. I realized that any new product requires a lot of research and documentation by designers and researchers.